Lekker Home
Fall 2024 Campaign
Project Goal: Develop two social media campaigns across Instagram and LinkedIn to showcase Lekker Home products and brand during the Fall and Winter 2024 seasons.
Campaigns
Cozy Season – Winter 2024
Channel: Instagram
Caption: It’s never too late to refresh your space for cozy season. Shop our cold-weather favorites at the link in bio.
Strategy: This Instagram post is a seasonal campaign that will encourage users to shop our favorite items leading into the winter season. The graphic displays a wide range of Lekker Home product to draw in every type of client and employs simple type faces and colors to maintain an elegant feel. Finally, the caption includes a call to action encouraging viewers to shop now.
Hosting Season – Thanksgiving 2024
Channel: LinkedIn
Caption:
We think these pieces would be a great addition to your next dinner party, don’t you? Shop today to fill your home with hosting essentials.
Explore Lekker Home: https://lekkerhome.com/
Rationale: This LinkedIn post is a campaign targeted at clients buying for fall/winter hosting. In the United States, clients may specifically be shopping for Thanksgiving. The post uses three side-by-side images of product ranging from glassware/dinnerware to dining furniture and serveware. The caption encourages viewers to browse the range of product options on site and see how Lekker Home could become a part of their space.